Whether you’re just getting started in the industry or you’re a digital marketing expert, DigiMarCon Houston will give you the latest strategies and information to increase your own knowledge and grow your business.
Stay Tuned! The Sessions for Albany Digital Marketing Conference has not been announced. Take a look at some of the Sessions and Speakers from the most recent DigiMarCon Conferences.
The Next Era in Web Marketing
Rand Fishkin, Founder, SparkToro
If it feels like the giants of the web — Facebook, Google, Instagram, LinkedIn, Twitter, YouTube, et al — are conspiring against you to make it vastly more difficult to spread your message or amplify your content… You’re right! They are. In this presentation Rand will boil down exactly why that’s happening and what smart marketers can do to build creative advantages and avoid these emerging pitfalls.
6 Seconds or Bust: Mastering Short-Form Storytelling and Micro-Content
Megan Toth, Senior Social Media Lead, NBCUniversal
In today’s world, we only have between 3-6 seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or cast of a movie? Are you a brand offering a new product? It’s not enough to simply post a 60- or 30-second movie trailer or other pieces of content directly to social media. It needs to be optimized for the social platform – think format and audience. When you have six seconds to convey your message, every second counts. Creating “snackable content”, is no longer optional in our mobile-driven world and doing it successfully is an art.
The Five Blessings from Customer Privacy
Tim Hayden, President & Co-Managing Partner, Brain+Trust Partners
In January of 2020, the California Consumer Privacy Act will go into effect and change marketing forever. At the same time, a decade of increased marketing budgets and growing technology stacks have failed to deliver customized content experiences at scale that consistently lead to more conversions and higher sales. The struggle is real in dealing with media and data volatility, but there’s no challenge that can’t be leveraged for greater marketing success. Let’s discuss five ways how you can be a compliant, lean and productive content marketer by the end of 2019.
Mark Zuckerberg has been quoted as saying Stories will overtake Feed – what did he mean, what’s behind the fast growth of this format, and why should marketers care?
Smashing Silos to Innovate With Your Search Strategy
Christi Olson, Head of Evangelism, Microsoft
Consumers today are more demanding than ever before. They expect custom tailored experiences personalized to their every need. They expect to be able to reach you 24/7/365 and get immediate answers to their questions. In this session you’ll learn how marketing roles can directly impact paid search performance, including the most common issues that arise, and how to immediately fix them to improve ROI and revenue growth and how you can innovate to leap frog ahead of your competition by starting your conversational AI marketing strategy today.
What Amazon Learned About Creating Rewards Campaigns
Mike Hines, Head of Partner Success, Amazon
Discover what the Amazon Appstore learned when creating its Reward Campaigns and writing a service to run those campaigns. This presentation includes results from Amazon’s campaigns, results from partner campaigns, and a review of what rewards campaign practices worked well (and which didn’t). The practices section is structured to give you insight when building your own rewards campaign or drafting requirements for a partner supplied solution.
The Marketing Abyss – Widening Gap Between Customers & Brands
Laura-Ann Mitchell, Director of Digital, Cisco
What does the road from bridging the gap to building the bridge look like for B2B brands today? Join us for an engaging, highly energized panel discussion that goes beyond marketing tools, fancy jargon and confusing rhetoric to truly focus on delivering value to our customers one moment at a time. With the deluge of marketing tools, data insights and customer data platforms we as marketers are now more equipped than ever to proactively anticipate and respond to customer needs. Yet we continue to miss the mark and customers are less enthused. Cisco will share its strategy (people, process, tools) & two case studies that show why getting back to basics is still effectively landing new prospects and nurturing existing relationships for demand and lead generation. The output will be a winning recipe for leveraging data from SEO, Social, and Customer Data Platforms to drive engagement & conversion.
Let Me Tell You a Story …
Jason Falls, Director of Digital & Social Strategy, Cornett
How to push the envelope and stand out with what’s next in social content strategy. How many times have you thought about your story arc when planning your content calendar? You’re going to start to when you hear Jason Falls’s latest thoughts on social content strategy. Falls’s ideas have been engineering engaging social content efforts for brands since the early days of social. Join him on a fun and raucous ride through his latest approach of “authoring” a social storyline that keeps your audiences informed, engaged, sharing and wanting more. And yes, he’ll make you laugh a lot along the way.
How to Inject Creativity into Your Digital Marketing Strategy
Beverley D’Cruz , Chief Marketing Officer – UK, Pizza Hut
Brands today have a matter of seconds to capture the attention of customers – who are more cynical than ever before. With time-frames getting shorter and screens getting smaller, brands are looking for creative strategies which engage audiences. However, creativity is often separated from digital strategy. Digital can be overlooked as a world of metrics and short-term thinking. Even though digital is highly measurable, this does not mean it should lack creative. In this session, Beverley D’Cruz, CMO at Pizza Hut UK, explains how to inject creativity into your digital marketing strategy.
Is This Thing On? How Marketers and Designers Should Be Approaching Voice Search
Andrew Balerdi, Director, The Good Marketing Co.
The worlds of voice assistants, voice enabled speakers powering smart home devices are near the point of attrition. In a short space of time consumers are already looking for more practical use cases to cause less friction between the things they want to do and using their devices to do it. This talk will demonstrate some brilliant use cases and spur the marketing and design community to go and do it.
How to Rank Higher than No. 1 on Google
Fernando Angulo, Head of Communications, SEMrush
You’ve seen more and more methods for ranking #0 in search results lately, right? You’ve likely seen the People Also Ask (Related Questions) boxes – the accordion-like question and answer boxes are Google search result pages (SERPs). Introducing why Featured Snippets are an important part of SEO and digital marketing and how you can appear in them to drive increased traffic to your site.
Do You Even Lift? Incrementality & Lift Testing Explained
Are my ads causing incremental actions to be taken? This is the key question we’d like our media measurement to address. However, a lion’s share of solutions are still based off correlation and cannot prove that your ad caused the action or if you took credit for an action that would have occurred regardless of advertising. Lift testing is the solution to help you escape the biases of correlated based methods, allowing you to fully understand if your ads are causing incremental actions to be taken. Learn more about lift testing, common pitfalls to avoid and how you can get started.
The Art of the V Word (Viral)
Max Price, Creative Director, Priceless Productions
“We want it to go viral.” The hardest brief when cats aren’t the subject matter. Priceless Productions has been able to find the perfect middle ground of cracking briefs for clients and achieve huge organic reach, with massive viral results. See founder Max Price talk about the science behind the creative and managing expectation.
How KLM is Using Social Media as an R&D Lab for Customer-Centric Innovation
Sharon Geervliet, Social Media Manager, KLM Royal Dutch Airlines
With over 350 agents, KLM Royal Dutch Airlines has the largest social media service team in the world. The over 200.000 unique individuals that contact KLM every week via social media are a huge source of feedback and inspiration for the airline that aims to be the most customer-centric European network carrier. They inspired many KLM innovations – from hyper personalised social ads to automated boarding passes (>50% of digital boarding passes are now sent via Messenger), full travel journeys on voice and augmented reality (from luggage scan to entertainment). Sharon Geervliet will highlight several recent social innovations, KLM’s immensely successful augmented reality luggage scan (world’s first), KLM’s Family Update service on Whatsapp (world’s first) and KLM’s GIFs (over half a billion impression without media budget).
Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge
Donald Mokgale, Marketing Director, Carat
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gamification: The Antidote to Modern Advertising
Becky Sims, Founder and CEO, Reflect Digital
Join Becky Simms for a first-hand account of how you can use the proven technique of gamification in your content marketing strategy. This talk will take you on a journey from the background data of 2k consumers and their views on gamification, through to how to plan a gamification campaign for your business. Looking at how to succeed and what the metrics for success are. This talk will allow you to understand what gamification is and the benefits that can be woven into a gamification strategy. It will give you a clear planning strategy for your first gamification campaign that you can implement. Finally, it will help you qualify what measures you should have in place to ensure you can report on the campaign successes.
Reinventing Content Marketing into a Measurable Business Strategy
Robert Rose, Chief Strategy Officer, The Content Advisory
We have moved into a new era of marketing – one where the creation of value through content-driven experiences is the focus. Yes, the entire practice of marketing has changed – again. So, if it’s such an important part of the equation, why is the struggle to measure the effectiveness of content such a struggle for the business? It’s because we’re measuring precisely the wrong thing: the content. Let’s reboot the whole notion of content marketing, and understand what it is we’re actually solving for. In this session, we’ll discuss the current transformation of the marketing department inside out. Let’s examine the business model of content, and walk step by step on how to develop the optimal business purpose and focus for a truly measurable content marketing strategy.
Albany Digital Marketing Conference is offering five limited-attendance Master Classes on Friday, May 8th. Master Classes are only available to conference attendees and each session will be held at a different time, allowing attendees attend them all. Master Classes are 1-hour in duration with provisions for networking before and after. All Master Classes are included in the All Access and VIP Pass. Master Classes provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in digital marketing. Regardless of your experience level, you will leave these intensive master classes with new skills to improve your online business results.
Stay Tuned! The Master Classes for Albany Digital Marketing Conference has not been announced. Take a look at some of the Master Classes and Facilitators from the most recent DigiMarCon Conferences.
AI in Marketing Master Class
Pam Didner, Owner & Author, Relentless Pursuit
Artificial Intelligence has been a buzz word in martech. Many martech vendors position their products as AI-based platforms. What does that mean to marketers ? What do marketers need to know about AI to either evaluate vendors’ platforms or modify their existing sales and marketing processes? Pam Didner, Author of Global Content Marketing and Effective Sales Enablement, will share examples and case studies so that you can easily evaluate AI or build AI-centric martech stacks that fit your processes and flows.
Conversational Marketing Master Class
Tony Eades, Chief Strategy Officer, Salted Stone
How engaged is your brand with your prospects and customers? Whether you are B2B or B2C – today is all about B2H (Business To Human) and with it a demand for a personal, fast and relevant user experience at every touch point across the buyer journey. In this session, we’ll show how business strategy, user experience and real-time data are driving today’s marketing and sales experience.
Content Marketing Master Class
Celestine Turner Hall, Head of Market & Competitive Intelligence, Sage
In a world where content is king and audiences have the attention span of a gold fish, it is becoming harder for content marketers to drive views, engagement and conversion. Understanding your competitors’ strategies, successes and challenges can provide you with important insights that can supercharge your content marketing with new ideas, tactics and breakthrough messaging. This session will give practical tools to stay ahead of your competitors.
LTV in the User Acquisition Equation – Playing the Long Game. The benchmark of a successful marketing strategy hinges on a continual increase in customer acquisition numbers at an ever-decreasing acquisition cost. This approach, though efficient and expected, forces even strategic marketers into taking a short-term view, resulting in leaky funnels and increasing retention costs. In this chat, we will explore strategies to take a more holistic, long term view – by moving from Cost of New Acquisition to a more balanced LTV:CAC view. Find inspiration in dissecting the funnel, hacking a smart acquisition strategy that aids retention, engagement and churn reduction to positively contribute to revenue goals.
Conference Starts in:
Add to Calendar 05/20/2020 7:30 AM05/21/2020 7:00 PMMountainDigiMarCon Houston 2020 - Digital Marketing Conference
DigiMarCon Houston 2020 is your chance to ...
- Hear from the most audacious and provocative speakers in the digital marketing industry. - Gain insight into emerging strategies, the latest innovative technologies, and best practices. - Network with thought leaders, build your network and collaborate with your peers.
DigiMarCon Houston 2020 Digital Marketing Conference will be held from May 20th to 21st, 2020 at the luxurious JW Marriott Houston Hotel in Houston, Texas. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, the DigiMarCon Houston 2020 program has been specifically designed to help attendees develop their audience.
Immerse yourself in topics such as digital strategy, programmatic advertising, web experience management, usability / design, mobile marketing & retargeting, customer engagement, user acquisition, social media marketing, targeting & optimization, video marketing, data science & big data, web analytics & A/B testing, email marketing, content marketing, conversion rate optimization, search engine optimization, paid search marketing, geo-targeting, predictive analysis & attribution, growth hacking, conversion rate optimization, growth marketing tools, marketing & sales automation, sustainable growth strategies, product marketing & UX / UI and much, much more!
DigiMarCon Houston 2020 offers all of the elements you need to achieve digital marketing success! Conventional thought will be challenged, new ways of thinking will emerge, and you will leave with your head and notebook full of action items and ideas to lead your agency / team / account to even greater success.
Come to DigiMarCon Houston 2020 and discover how to thrive as a marketer in a world where everything is digital.
ake advantage of our super saver registration rates and secure your seat early.
For more details visit https://digimarconhouston.com.
Business and marketing professionals have a lot of choice in events to attend. As the Premier Digital Marketing Conference & Exhibition Series worldwide see why DigiMarCon stands out above the rest in the marketing industry and why delegates keep returning year after year
Global Event Series
DigiMarCon is the Largest Digital Marketing Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 10 countries (United States, Canada, Mexico, Australia, United Kingdom, Netherlands, Singapore, India, United Arab Emirates and South Africa), across 15 cities (New York, Toronto, San Francisco, Houston, Los Angeles, Chicago, Orlando, Sydney, London, Amsterdam, Singapore, New Delhi, Dubai, Johannesburg and Online). Wherever you are located there is a regional DigiMarCon event nearby you can attend.
5 Star Luxury Event Venues
DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.
Extensive & Memorable Networking Experiences
Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.
Industry Thought Leaders from Leading Brands
DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.
Premium Comfortable Meeting Spaces
At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a desk, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with desk enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.
Value for Money & Generous Discounts
DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.
Collaborative Learning & Audience Participation
Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.
Meet the Speakers in Person
DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.
Exceptional Customer Service
Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.
TECHSPO Technology Expo
At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Access to TECHSPO Technology Expo is included with all DigiMarCon passes.
On Demand Library Access
DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.
The Largest Digital Marketing Community
Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 70,000 members to our Digital Marketing Professionals Group in LinkedIn (visit https://www.linkedin.com/groups/2661359/). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.